PB1A Car sale signs

    August 29, 2018
There are many different forms of genres, such as movie genres, music genres, textual genres, etc.. One of the most popular genres that play a role in our everyday lives without even recognizing it is textual genre. We are surrounded by textual genre everyday, for example the use of advertisements. Furthermore, advertisements such as car dealership sale signs are meant to entice and drawl the customers into their dealerships. Textual genres are a type of written or spoken discourse such are dealership sale signs.
These sale signs tend to have large colorful fonts to catch the attention of the audience. Many of these dealerships put special offers on the sign to sweeten the deal for the consumers buying the car. These advertising sale signs are what they are because they do exactly what they say they do and that is advertise specific deals and sale on car and other vehicles in the dealership. Moreover, these sign may not be only physical signs but they can be emails, posts on social media, and mostly found on television. Many consumers will rather wait for cars to go on sale then to rush into a purchase and spend more money than anticipated.
These deals that many consumers wait for to see on the advertising signs are deals like reducing financing, and no down payments. For example, Honda ran a “summerbration” with their accord lx sedan at only $187 for a 36 month lease and no down payment. Also some signs may have slogans or saying such as “Value you can trust” in an attempt to gain the consumers trust. In addition, the sign itself plays a role in car sales, if the consumer doesn't see the sign they may not be made aware of the deal and by placing large and bright fonts on the advertisement it catches the eye.   Many car sales signs and advertisements will include phone number extensions or other places where a salesman or manager can be contacted to further discuss the deal being offered. Its deals and advertisements like that which make textual advertisement such as car sales signs as effective as they are.
All in all, a textual genre such as a car dealership sales sign is a car dealership sales sign because of things such as the deals that it offers, font and color, and the effect that it plays in the sales of the dealership. With the ability to increase sales, dealerships will use these signs to catch the attention of a future customer. Many of which have catchy slogans or saying to stick in the head of the consumer. Not only is the design and the content on the signs important but location of these signs. Spots like busy highways or stop lights and not just physical locations but technological locations as well like social media and emails. In conclusion, the textual genre such as advertisement and car dealership sale signs play a big role in people's everyday lives.

Comments

  1. UnknownAugust 30, 2018 at 1:34 AM

    You make some good points about advertisements and the signs stores will put up. I never really thought about it before, but those signs do manage to put so much information on such little space. As you pointed out, they want to get your attention with not only bright colors and popping styles, but also with showing how much is exactly on sale. I like how you included location matters in both physical and online places. The whole point of the advertisement is to get attention, like you said, but if the people don’t even see the message in the first place it’s all in vain.

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